hmmm, I think you're generally wrong about that, both in terms of how these companies are faring and their motivations.get it to x wrote: ↑Mon Feb 07, 2022 10:19 amSome of these brands are on the way out. Coca-Cola, Pepsi, Macy's, CNN. Their wokeness is a way for them to remain relevant.NattyBohChamps04 wrote: ↑Mon Feb 07, 2022 10:06 am Infantilization of argumentation and boycott / cancel culture is indeed insidious at times. Funny that some people think it's only one side.
Cancel Starbucks
Cancel Carhartt
Cancel Whole Foods
Cancel Nike, Keurig, Kellogg's, Coca-Cola, Walmart, Netflix, Budweiser, Oreos, Target, Pepsi, Gilette, Nordstrom, the NFL, Univision, Macy's, CNN, HBO...
It gets exhausting trying to follow everything the right wing wants to boycott and cancel with their reductionist argumentation. Here's a handy list, but it's a little old and needs updating.
https://www.netaxpayers.org/archives/4956
Macy's has struggled. Down over 50% since peak in 2015, but also up 500% since nadir two years ago (Covid). But I think their business model is certainly threatened, so on that one, you're at least somewhat correct on business challenges.
CNN is about where it was 5 years ago, but down from its peak in 2018. I don't see them as threatened, but certainly the fragmentation of media is a challenge for them.
PepsiCo stock is up 60% over the last 5 years. Pretty continuous rise.
Coca Cola is up 33% in last 5 years, pretty amazing continuous rise with a few blips over past 3 decades.
Pepsi and Coca Cola are consumer brands vying for a young, worldwide audience which is diverse and more values oriented than the old, white conservative audience of America. Both companies have for decades marketed to appeal in these ways and it would be a breach of their brand trust to not be clear about such values now. Easy choice.
BTW, both are also evolving their product portfolios as well.
Macy's is less clear, though it needs its employees as well as consumers to see it as forward leaning, not backwards. Backward would be death signal.
CNN is a worldwide journalistic endeavor, though it, like everyone else, has been trying to incorporate more and more infotainment in the mix. It's solidly in the middle of the US political spectrum, but this positioning has been pushed "left" by the rapidly right wing partisan disinformation media machines...the contrast with disinformation makes CNN appear more "left" than it actually is.